Founded in 2020, Prune Goldschmidt is a luxury house for women who want to express their emotions elegantly , through hedonistic pieces, without compromising on their comfort and well-being.

Prune Goldschmidt aims to be a heartbrand , in line with the values ​​of its eponymous creative director, and that of a strong commitment, at the heart of its work: honoring women's bodies .

Through her DNA, Prune Goldschmidt responds to the right for women to be plural, paradoxical and to have contradictory desires. The right to be at the same time: non-conformist, elegant and natural, rock and romantic, wild and aristocrat.

And open the door to a new form of luxury: playing with bourgeois codes to make them a means of personal expression.